Join the Fun from Feb. 1 – Feb. 11 and Unlock Exclusive Discounts! With the season of love officially here, we’re celebrating how our furkids are more than just pets. They’re our soulmates, our family, and our true furever Valentine! The way they greet us at the door, the way they comfort us after a...

Turmeric has long been one of nature’s most trusted ingredients for supporting comfort and mobility. Many pet parents searching for turmeric for dogs or turmeric for cats are looking for a natural anti-inflammatory option they can feel good about. That’s why we’re proud to share an important milestone: NHV Turmeric has earned Health Canada approval...

“This morning, I noticed that he left some food in his plate.” “I noticed that his fur seems dull and she’s shedding so much!” “They look sad…” These are all common phrases pet parents may use when their furkiddos show slight changes in their day-to-day. Small signs often lead to big issues if left unattended....

A lot of pet parents think of pet nutrition and immune health for cats or dogs as two completely different things. One is about food and feeding schedules, and the other is about preventing illness. However, they’re deeply connected. A pet’s immune system relies on certain nutrients to respond appropriately to health challenges throughout life....

Our eyes allow us to experience and interact with the world around us. For our furbabies that cannot speak, their eyes play an even more vital role. Vision enables them to assess their surroundings, locate their favorite toy, find their food and water, and maneuver through their homes with confidence. Beyond daily activities, their eyes...

Ever wondered how your fur kiddo sees the world? From spotting a squirrel to finding a toy in the dark, their vision is a big part of their daily life! But maintaining good vision in pets requires proactive care, especially as our fur babies become white-furred oldies. That’s why we love bilberry. It looks like...

When Sofia found Joe the stray cat facing late stage kidney failure, she refused to give up. Instead, she made a dedicated care plan with a vet and holistic supplements that led to an amazing improvement in his condition. Read on to see how this brave cat went from lethargic to climbing trees and hunting...

If you’re anything like us, your camera roll is probably 90% pet photos from the last year. But as we look back, we aren’t just thinking about our own fur kiddos. We’re thinking about yours, too. Every recovery update and inspiring Pet Tail you’ve shared became a part of our story this year. And what...

The paw-liday season is officially here. Between the shopping and the decorating, there is a lot to think about. But for the pet parents out there, we want to help you keep things simple so you can focus on the fun parts of the season. Effective pet care during the holidays is all about finding...

Cats with FeLV often face health challenges and uncertain futures. But at a small, self-run shelter in Florida, Jessica saw incredible transformations thanks to love, care, and natural supplements. This ‘Pet Tail’ shares their inspiring story of hope! What is FeLV? Feline Leukemia – also called FeLV – is a virus that affects a cat’s...