A new study shows that pets are changing the ways we experience game days and sports viewings. It turns out about 70% of pet parents have made changed to their plans in favor of their fur kiddo! And about 1 in 5 cancelled their plans to view the game entirely to be with their pet....

For a long time, pet treats were mostly artificial flavors and empty calories, not much more nutritious than the packaging they came in. But now that pet parents want the same options for healthy treats that they’d expect for themselves, where can they look? Enter: functional pet treats. You may already make sure they’re up...

This charming trio of cats – Kit Kat, Archer, and Gandalf – all have unique personalities and needs. But the one constant? Their fur mom’s endless love for each of them. She makes sure that they each get the care they need while no kitty gets left out. Let’s explore what makes each kitty unique...

Indigenous peoples have cultivated the small yet mighty cayenne pepper for over 7000 years. But while you may know that this ruby red pepper has been giving dishes an extra kick for millennia, you may not have known that it holds incredible health benefits. And yes, in vet-approved formulas, cayenne for pets can benefit our...

If your fur kiddo is a rescue, then you know a very special kind of love. Thanks to you, your pet has a happy home, a warm bed, and a full belly. And in their own way, they share their loving gratitude to you with face kisses and happy purrs. Those happy moments are possible...

Birds are smart, social, and deeply expressive feathered companions that can bring years of joy to your household. From playful budgies to affectionate cockatiels and beautifully vocal canaries, pet birds thrive when their physical, emotional, and environmental needs are properly supported. While birds may appear low-maintenance at first glance, proper pet bird care involves balanced...

Hearing the word “cancer” about your beloved pet can feel scary and overwhelming. Bladder cancer is a serious but often overlooked condition in pets, especially because its early signs can look very similar to a simple urinary tract infection (UTI).   Bladder cancer in dogs and cats happens when some cells inside the bladder start growing...

Tobi the cat is a gray-colored sweetie pie with a dedicated following on his Instagram, along with his other fur siblings. But Tobi’s a little different than the others. As a kitty with FIV (Feline Immunodeficiency Virus), Tobi’s fur mom was worried about what kind of life he’d have; he was already struggling with dental...

Where many pet treats go wrong is in thinking they can improve upon nature. But we know that nothing artificial can make what nature perfected better. That’s why we created NHV Ocean Cod Crunch. With one – and only one – ingredient, it’s tasty, nutritious, and 100% natural goodness that your fur kid will beg...

Black pepper may be the most common spice in the world, but if you’re asking yourself, “Can dogs eat black pepper, too?” then you’re not alone. Many have wondered whether their pets can or should have some of this ubiquitous spice. While you don’t need to start seasoning your dog’s food with the stuff, it...